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Pain Identification


The 2 most basic questions sellers need to understand from their prospects are: Why Anything? and Why Now? 

In this session, you will learn:

  • How to increase your prospect's awareness of the pain/problem. 
  • How to translate identified pain into favorable decision criteria 
  • How to defeat "do nothing."

This is session 1 of the MEDDIC for Sellers Course.

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