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Pain Identification

Overview

The 2 most basic questions sellers need to understand from their prospects are: Why Anything? and Why Now? 


In this session, you will learn:

  • How to increase your prospect's awareness of the pain/problem. 
  • How to translate identified pain into favorable decision criteria 
  • How to defeat "do nothing."


This is session 1 of the MEDDIC for Sellers Course.

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Homework, Assignments, or Expectations

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Outline

Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights