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Overcoming Buyer Group Conflict



As a sales professional, you often need to navigate the dynamics of a group of people who are ultimately responsible for making a buying decision. In this course you’ll learn how to find advocates for your solution in the buying group that you’re working with, and you’ll learn how to successfully resolve conflicts to drive the right sales outcomes. 

Learning Objectives:

  • Find advocates for your solution in the buyer group

  • Present your solution as a preferred solution to the status quo

  • Reduce buyer group dysfunction

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