Enterprise GTM School (OnDemand)
Marketing & Demand Gen
Overview
Develop the skills needed to advocate for highly aligned sales and marketing teams at your organization, and collaborate with different kinds of marketing teams to acquire and convert more leads.
Key Topics:
Different models of B2B marketing (e.g. funnel, flywheel, etc.)
The 4 P’s of product marketing
Lead generation and demand generation programs and campaigns
Core Skills:
Collaborating with product marketing teams on the 4 P’s and ICP to build audience and community
Generating ideas and strategies for collaboration among various teams across the B2B marketing landscape, including lead/demand generation, web & digital, and growth marketing
Instructor: Tyler Lessard | LinkedIn - Tyler is the founder of the Sales Feed media network, which produces unique content for the sales community. He has held a variety of marketing leadership roles at technology and SaaS companies and is an active and strategic sales collaborator.
Designer Bio
Information
Who Should Take
Results to Expect
Homework, Assignments, or Expectations
Attendance Requirements
Outline

Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights