CMO School (OnDemand)

Making a Marketing Budget


Evaluate your ability to execute your marketing budget based on feasibility, staffing, and knowledge of risks. 

Key Topics:

  • The structure and features of a good marketing budget

  • Processes and strategies that CMOs use for budgeting 

Core Skills:

  • Creating and executing a marketing budget

  • Leveraging top-line budgeting rules, benchmark data, and modeling to improve your budget

  • Empowering your team to execute a budget that is aligned with your vision and strategy

  • Communicating the vision for your budget to your team and to other executives 

InstructorBrandon Young | LinkedIn - With 24 years of diverse experience in marketing, sales, product, and operations, Brandon has held roles in SaaS marketing, sales, and operations. He is experienced with large, cross-functional projects, market research, go-to-market strategies, and customer operations. 

Designer Bio


Who Should Take

Results to Expect

Homework, Assignments, or Expectations

Attendance Requirements


Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights