Making a Marketing Budget

Overview

Evaluate your ability to execute your marketing budget based on feasibility, staffing, and knowledge of risks. 

Key Topics:

• The structure and features of a good marketing budget

• Processes and strategies that CMOs use for budgeting 

Core Skills:

• Creating and executing a marketing budget

• Leveraging top-line budgeting rules, benchmark data, and modeling to improve your budget

• Empowering your team to execute a budget that is aligned with your vision and strategy

• Communicating the vision for your budget to your team and to other executives 

Instructor: Brandon Young | LinkedIn - With 24 years of diverse experience in marketing, sales, product, and operations, Brandon has held roles in SaaS marketing, sales, and operations. He is experienced with large, cross-functional projects, market research, go-to-market strategies, and customer operations.