CMO School (OnDemand)
Making a Marketing Budget
Overview
Evaluate your ability to execute your marketing budget based on feasibility, staffing, and knowledge of risks.
Key Topics:
The structure and features of a good marketing budget
Processes and strategies that CMOs use for budgeting
Core Skills:
Creating and executing a marketing budget
Leveraging top-line budgeting rules, benchmark data, and modeling to improve your budget
Empowering your team to execute a budget that is aligned with your vision and strategy
Communicating the vision for your budget to your team and to other executives
Instructor: Brandon Young | LinkedIn - With 24 years of diverse experience in marketing, sales, product, and operations, Brandon has held roles in SaaS marketing, sales, and operations. He is experienced with large, cross-functional projects, market research, go-to-market strategies, and customer operations.
Designer Bio
Information
Who Should Take
Results to Expect
Homework, Assignments, or Expectations
Attendance Requirements
Outline

Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights