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Intro to Recurring Revenue Metrics



If you have investors in your company, they will use recurring revenue metrics to determine whether fund or continue to fund your company as well as how to value your company. If you have a CEO and CFO, they will use these metrics to determine your goals, objectives, quota and compensation. Understanding Recurring Revenue Metrics is critical to setting the right goals for you and your team, and making sure you have a clear picture of how your success is measured. This course provides an introduction to the basics of recurring revenue metrics. 

Learning Objectives:

  • Define Bookings, Billings, and Revenue

  • Calculate Recurring Revenue

  • Calculate Average Sales Price & Average Revenue per Account

  • Calculate Retention & Churn

  • Calculate Expansion, Up-Sell and Cross-Sell metrics

  • Calculate Customer Lifetime Value

  • Calculate Customer Acquisition Cost

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