How Building an Iconic Brand Boosts Demand Generation (Ask Me Anything)

Overview

Demand gen and brand-building advice delivered in an ask-me-anything format. 

Key Topics:

• The relationship between brand awareness with demand gen

• Principles and lessons for marketing leaders when navigating an economic downturn 

• Attributes of different marketing channels and how they have changed over time

• Marketing department structure and design

• Free trials 

• How to publish pricing on a company website 

• Category design, launch, and communication 

• Strategies for building up a corporate LinkedIn page

Instructor: Udi Ledergor | Linkedin - Udi Ledergor is a five-time Marketing leader at B2B start-ups. He is currently helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions.