Foundations of Marketing Leadership

Overview

Articulate the various roles, responsibilities, and mindsets of effective marketing leadership and evaluate a business for strengths and opportunities against those roles and responsibilities. This will help you align when moving into a CMO role and build an effective marketing team.

Key Topics:

• Understanding leadership from a business perspective 

• Developing a philosophy of management for the Marketing function

• The roles and responsibilities of marketing leadership 

• Hiring profiles for effective marketing leaders

Core Skills:

• Creating questions for interview processes to align responsibilities and expectations before taking a role

• Using goals and objectives to align investment with high-leverage opportunities and marketing gaps