CRO School (OnDemand)
Foundations of Marketing Leadership
Overview
Articulate the various roles, responsibilities, and mindsets of effective marketing leadership and evaluate a business for strengths and opportunities against those roles and responsibilities. This will help you align when moving into a CMO role and build an effective marketing team.
Key Topics:
Understanding leadership from a business perspective
Developing a philosophy of management for the Marketing function
The roles and responsibilities of marketing leadership
Hiring profiles for effective marketing leaders
Core Skills:
Creating questions for interview processes to align responsibilities and expectations before taking a role
Using goals and objectives to align investment with high-leverage opportunities and marketing gaps
Designer Bio
Information
Who Should Take
Results to Expect
Homework, Assignments, or Expectations
Attendance Requirements
Outline

Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights