CRO School (OnDemand)

Foundations of Marketing Leadership


Articulate the various roles, responsibilities, and mindsets of effective marketing leadership and evaluate a business for strengths and opportunities against those roles and responsibilities. This will help you align when moving into a CMO role and build an effective marketing team.

Key Topics:

  • Understanding leadership from a business perspective 

  • Developing a philosophy of management for the Marketing function

  • The roles and responsibilities of marketing leadership 

  • Hiring profiles for effective marketing leaders

Core Skills:

  • Creating questions for interview processes to align responsibilities and expectations before taking a role

  • Using goals and objectives to align investment with high-leverage opportunities and marketing gaps

Designer Bio


Who Should Take

Results to Expect

Homework, Assignments, or Expectations

Attendance Requirements


Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights