Articulate the various roles, responsibilities, and mindsets of effective marketing leadership and evaluate a business for strengths and opportunities against those roles and responsibilities. This will help you align when moving into a CMO role and build an effective marketing team.
Understanding leadership from a business perspective
Developing a philosophy of management for the Marketing function
The roles and responsibilities of marketing leadership
Hiring profiles for effective marketing leaders
Creating questions for interview processes to align responsibilities and expectations before taking a role
Using goals and objectives to align investment with high-leverage opportunities and marketing gaps