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Empathy Mapping
Overview
About: Before we create demand, marketers must have a clear view of the ideal customer, develop a deep understanding, and define the motivators that drive decisions. This class will dive into frameworks and models to use.
Learning Objectives:
Identify the characteristics of the ideal customer
Identify the customer motivations that drive decisions
Apply relevant empathy frameworks and models to the customer experience
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Homework, Assignments, or Expectations
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Outline
Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights