The seven categories within marketing strategy that will generate a repeatable, scalable pipeline that will impact the organization long-term. Leverage demand gen to add value to your organization.
Marketing strategies that impact the entire customer life cycle
The seven keys to a great marketing budget
Factors that influence the sales cycle
Defining your demand gen outcomes such as revenue growth, target account efficiency, and opportunity cost
Calculating the ROI on your efforts using the seven keys to a great marketing budget, including asking for organizational goals up front, and gaining sales buy-in first
Creating a reporting structure based on the customer’s stage in the buying process
Instructor: Matt Heinz | LinkedIn - As a consultant with more than 15 years of marketing, business development, and sales experience, Matt helps B2B companies of diverse industries and sizes drive predictable growth through revenue responsible marketing. Matt’s career has focused on delivering measurable results, such as greater sales, revenue growth, product success and customer loyalty.