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Demand Generation
Overview
About: Learn how to build a successful demand generation program from B2C and B2B fundamentals.
Learning Objectives:
Build a demand gen program that supports overall marketing efforts
Develop a budget that delivers impactful ROI on your demand gen strategy
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Homework, Assignments, or Expectations
Attendance Requirements
Outline
Become the leader we know you can be
Develop your career alongside a powerful network of peers and enable your team to reach new heights