CMO School (OnDemand)

Customer Marketing


Evaluate the structure of customer marketing at your organization, and incorporate customer marketing strategies at every level of the buyer and customer journey. 

Key Topics:

  • Ways to involve the marketing team in every stage of the customer journey

  • Customer marketing org structures, roles, and responsibilities

  • Metrics to track for customer marketing (e.g. net dollar retention)

Core Skills:

  • Leading campaigns and strategies that target your current customers

  • Evaluating the resources and strategies devoted to customer marketing at your own organization 

  • Using customer marketing tactics at each stage of the customer journey

InstructorKyle Lacy | LinkedIn - Kyle is a B2B SaaS marketing leader and consultant with extensive experience with growth marketing and customer marketing. For more than eight years, he has been a frequent speaker at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management. 

Designer Bio


Who Should Take

Results to Expect

Homework, Assignments, or Expectations

Attendance Requirements


Become the leader we know you can be

Develop your career alongside a powerful network of peers and enable your team to reach new heights