Customer Marketing

Overview

Evaluate the structure of customer marketing at your organization, and incorporate customer marketing strategies at every level of the buyer and customer journey. 

Key Topics:

• Ways to involve the marketing team in every stage of the customer journey

• Customer marketing org structures, roles, and responsibilities

• Metrics to track for customer marketing (e.g. net dollar retention)

Core Skills:

• Leading campaigns and strategies that target your current customers

• Evaluating the resources and strategies devoted to customer marketing at your own organization 

• Using customer marketing tactics at each stage of the customer journey

Instructor: Kyle Lacy | LinkedIn - Kyle is a B2B SaaS marketing leader and consultant with extensive experience with growth marketing and customer marketing. For more than eight years, he has been a frequent speaker at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management.