Evaluate the structure of customer marketing at your organization, and incorporate customer marketing strategies at every level of the buyer and customer journey.
Ways to involve the marketing team in every stage of the customer journey
Customer marketing org structures, roles, and responsibilities
Metrics to track for customer marketing (e.g. net dollar retention)
Leading campaigns and strategies that target your current customers
Evaluating the resources and strategies devoted to customer marketing at your own organization
Using customer marketing tactics at each stage of the customer journey
Instructor: Kyle Lacy | LinkedIn - Kyle is a B2B SaaS marketing leader and consultant with extensive experience with growth marketing and customer marketing. For more than eight years, he has been a frequent speaker at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management.