Channel Partners

Overview

Build a partner strategy at your organization by leveraging important partnership perspectives, such as business ecosystems and partner taxonomies, to reinforce a partner-centric culture at your organization. 

Key Topics:

• Frameworks for designing a partner strategy and common questions to ask 

• The purpose and benefits of partnerships

• Business ecosystems and partner taxonomies 

Core Skills:

• Defining and differentiate different kinds of key partnerships, including channel partnerships, referral partnerships, and alliances

• Establishing the “why” for your company’s partnerships in order to enable top-down alignment to partner strategy 

• Mapping your business ecosystem in order to build an understanding of an effective partnership strategy

• Structuring a team to support your partnership strategy

Instructor: Rich Gardner | LinkedIn - Rich builds and leads ecosystem teams with revenue, marketing, and service components at early-stage, high-growth technology companies.