Build a partner strategy at your organization by leveraging important partnership perspectives, such as business ecosystems and partner taxonomies, to reinforce a partner-centric culture at your organization.
Frameworks for designing a partner strategy and common questions to ask
The purpose and benefits of partnerships
Business ecosystems and partner taxonomies
Defining and differentiate different kinds of key partnerships, including channel partnerships, referral partnerships, and alliances
Establishing the “why” for your company’s partnerships in order to enable top-down alignment to partner strategy
Mapping your business ecosystem in order to build an understanding of an effective partnership strategy
Structuring a team to support your partnership strategy
Instructor: Rich Gardner | LinkedIn - Rich builds and leads ecosystem teams with revenue, marketing, and service components at early-stage, high-growth technology companies.