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Advocating for your Customers and Creating Brand Advocates


What does customer centricity mean? What does placing customers at the core of your business look like? In this session, we’ll look at the different customer advocacy and feedback programs companies have. You’ll learn how to properly engage your customers to collect, analyze, report and act on their feedback, and missteps to avoid when engaging your customers for feedback.

Key Topics:

  • Creating customer-centricity: VoC and CAB

  • How to use customer insights and data to create customer advocate

  • Practical steps for turning your customers in brand advocates

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