GTM Awards - Nomination Form Questions

This page will help you prepare for completing the GTM Awards Nomination Form. Every nomination form includes basic demographic questions such as name, job title, company name, company URL, email address, phone number, etc. All questions below have a 5,000 character limit on responses. Every award application also includes the ability to upload additional supporting documents.

Information for the following submissions is available below:

Sales

CRO of the Year: This award recognizes the Chief Revenue Officer who has demonstrated exceptional leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible.
CRO Lifetime Achievement Award: This award honors a seasoned Chief Revenue Officer who has made significant contributions to the go-to-market industry over their career, leaving a lasting impact on their organization and the broader community.
  • IMPACT: How has the nominee made a lasting impact on their organization and the broader go-to-market community? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • LEGACY: This award honors seasoned CROs who have raised the bar within the profession, leaving a last legacy and serving as a role model for others following in their path. Please explain how the nominee has made significant contributions to the go-to-market industry and to the CRO profession.
Startup CRO of the Year: This award acknowledges the Chief Revenue Officer of a startup company who has achieved outstanding results in building and scaling the sales organization, driving revenue growth, and establishing a strong market presence.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and sales success.
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible.

Marketing

CMO of the Year: This award recognizes the Chief Marketing Officer who has demonstrated exceptional marketing leadership, creativity, and innovation in developing and executing successful marketing strategies that drive business growth.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in marketing leadership, creativity, and innovation in developing and executing successful marketing strategies that drive business growth?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible
CMO Lifetime Achievement Award: This award honors a seasoned Chief Marketing Officer who has made significant contributions to the go-to-market industry over their career, leaving a lasting impact on their organization and the broader community.
  • IMPACT: How has the nominee made a lasting impact on their organization and the broader go-to-market community? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and marketing success?
  • LEGACY: This award honors seasoned CMOs who have raised the bar within the profession, leaving a last legacy and serving as a role model for others following in their path. Please explain how the nominee has made significant contributions to the go-to-market industry and to the CMO profession.
Startup CMO of the Year: This award acknowledges the Chief Marketing Officer of a startup company who has achieved remarkable results in building brand awareness, acquiring customers, and driving marketing success despite resource constraints.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving revenue growth and marketing success?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved remarkable results in building brand awareness, acquiring customers, and driving marketing success despite resource constraints.? Please be as specific as possible.

Customer Success

CCO of the Year: This award recognizes the Chief Customer Officer who has demonstrated exceptional leadership, customer-centricity, and a track record of delivering outstanding customer success outcomes, driving customer retention, and satisfaction.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership and customer-centricity?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please share information on the nominee's track record of delivering outstanding customer success outcomes, driving customer retention, and satisfaction. Please be as specific as possible.
CCO Lifetime Achievement Award: This award honors a seasoned Chief Customer Officer who has made significant contributions to the go-to-market industry over their career, leaving a lasting impact on their organization and the broader community.
  • IMPACT: How has the nominee made a lasting impact on their organization and the broader go-to-market community? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving customer satisfaction and net revenue retention?
  • LEGACY: This award honors seasoned CCOs who have raised the bar within the profession, leaving a last legacy and serving as a role model for others following in their path. Please explain how the nominee has made significant contributions to the go-to-market industry and to the CCO profession.
Startup CCO of the Year: This award acknowledges the Chief Customer Officer of a startup company who has achieved exceptional results in building a customer success function, ensuring customer satisfaction, and driving customer loyalty and advocacy.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving customer satisfaction and net revenue retention?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative customer success strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their customer success approach.
  • RESULTS: How has the nominee achieved exceptional results in building a customer success function, ensuring customer satisfaction, and driving customer loyalty and advocacy?

CEO/Founder

CEO of the Year: This award recognizes the Chief Executive Officer or founder who has demonstrated exceptional leadership, vision, and business acumen in driving overall company success and achieving significant milestones.
  • IMPACT: How has the nominee Impacted the go-to-market strategy of their company? What specific outcomes point to the nominee's excellence in leadership, vision, and business acumen?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative go-to-market strategies.
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved measurable results through their go-to-market efforts? Please be as specific as possible in sharing examples that demonstrate the nominee's effectiveness in driving overall company success and achieving significant milestones.
CEO Lifetime Achievement Award: This award honors a seasoned Chief Executive Officer or founder who has made significant contributions to the go-to-market industry over their career, leaving a lasting impact on their organization and the broader community.
  • IMPACT: How has the nominee made a lasting impact on their organization and the broader go-to-market community? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance in driving company growth?
  • LEGACY: This award honors seasoned CEOs who have raised the bar within the profession, leaving a last legacy and serving as a role model for others following in their path. Please explain how the nominee has made significant contributions to the go-to-market industry and to the CEO profession.
Startup CEO of the Year: This award acknowledges the Chief Executive Officer or founder of a startup company who has achieved remarkable results in leading the company, securing funding, and driving growth in a dynamic and competitive market.
  • IMPACT: How has the nominee Impacted the growth of their company? What specific outcomes point to the nominee's excellence in leadership, strategic thinking, and performance?
  • INNOVATION: Please share examples that speak to the nominee's use of innovative strategies to achieve growth
  • CREATIVITY: Please share examples that speak to the nominee's creativity and originality in their go-to-market approach.
  • RESULTS: How has the nominee achieved remarkable results in leading the company, securing funding, and driving growth in a dynamic and competitive market?

Team/Company

GTM Innovator Award: This award recognizes a team or company that has demonstrated exceptional innovation in their go-to-market strategy, product development, customer acquisition, or other areas that have resulted in a significant competitive advantage or market disruption.
  • INNOVATION: How has the nominated team or company driven innovation in their go-to-market strategy, product development, customer acquisition, or other areas that have resulted in a significant competitive advantage or market disruption?
  • IMPACT: Please share examples that speak to the impact the nominated team or company has achieved via their innovative GTM approaches.
Category Creator Award: This award honors a team or company that has successfully created a new category or subcategory within their industry, pioneering innovative solutions and setting the standard for others to follow.
  • INNOVATION: How has the nominated team or company successfully created a new category or subcategory within their industry, pioneering innovative solutions and setting the standard for others to follow?
  • IMPACT: Please share examples that speak to the impact the nominated team or company has achieved via their category creation strategy.
Hypergrowth Award: This award acknowledges a team or company that has achieved exceptional and rapid growth, demonstrating their ability to scale operations, acquire customers, and establish a dominant market position.
  • What was the company's ARR (annual recurring revenue) in 2020?
  • What was the company's ARR (annual recurring revenue) in 2021?
  • What was the company's ARR (annual recurring revenue) in 2022?
  • By what percentage rate did the company's ARR increase in the three year period from 2020 to 2023?
  • Please describe the strategies, tactics and/or campaigns that you believe most contributed to the company's growth over this time period.
Campaign of the Year: This award recognizes a team or company that has executed an outstanding marketing campaign, demonstrating creativity, effectiveness, and measurable impact in achieving their objectives.
  • What is the name of the campaign for which you are submitting this nomination?
  • Please describe this campaign, including what the goals were, who the target audience was, the primary elements of the campaign, channels used, etc.
  • CREATIVITY: How did the campaign demonstrate creativity? Please share specific examples.
  • IMPACT: Please share examples that speak to the effectiveness and impact of the campaign. Please include data that speaks to measurable impact relating to the campaign's stated goals.

Investor Awards

Venture Capital Investor of the Year: This award recognizes a venture capital firm that has demonstrated exceptional investment strategies, portfolio management, and support for go-to-market-focused startups, driving their success and contributing to the growth of the industry.
  • INVESTMENT STRATEGIES: How has the company demonstrated excellence in its investment strategies? Please share as much detail as possible, with an emphasis on measurable outcomes supported by data.
  • PORTFOLIO MANAGEMENT: Please describe the company's approach to portfolio management. How has the company established itself as a leader in this area?
  • IMPACT: Please share examples that speak to the impact this company has had on the success of go-to-market focused startups? How has this contributed to the growth of the industry?
Growth Equity Investor of the Year: This award honors a growth equity firm that has made significant investments in go-to-market-focused companies, providing strategic guidance, resources, and capital to fuel their expansion and achieve scalable growth.
  • INVESTMENT STRATEGIES: How has the company demonstrated excellence in its investment strategies? Please share as much detail as possible, with an emphasis on measurable outcomes supported by data.
  • PORTFOLIO MANAGEMENT: Please describe the company's approach to portfolio management. How has the company established itself as a leader in providing strategic guidance and resources to fuel the expansion of portfolio companies?
  • IMPACT: Please share examples that speak to the impact this company has had on the success of its portfolio companies? How has this contributed to their ability to achieve scalable growth?
Seed Stage Investor of the Year: This award acknowledges an early-stage investor who has demonstrated exceptional judgment, vision, and support for go-to-market-focused startups in their earliest phases, contributing to their successful launch and initial growth.
  • INVESTMENT STRATEGIES: How has the company demonstrated exceptional judgment, vision, and support for go-to-market-focused startups in their earliest phases? Please share as much detail as possible.
  • PORTFOLIO MANAGEMENT: Please describe the company's approach to supporting its portfolio, including strategic guidance, resources, etc.
  • IMPACT: Please share examples that speak to the impact this company has had on the success of its portfolio. How has this contributed to their successful launch and initial growth?