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Demand Generation Fundamentals

Applications Closed

Stay tuned for the next session

For Analyst and Associate Pavilion Members.

About the Course

Demand generation is the art and science of generating predictable and repeatable growth opportunities for your sales organization.

In this 4-week course, you’ll learn the fundamentals of what makes great demand generation and learn, through real experiences, how to create, run, and measure an effective strategy.

Course Curriculum

This course is ideal for anyone looking to start their career in demand generation, professionals seeking a career shift if in demand generation, or existing demand generation professionals searching for new ways of challenging their knowledge.

Thinking in Systems

Learn the basics of demand generation and concept of Systems Thinking and its application.

Empathy Mapping

Dive into frameworks and models to use to develop a clear view of the ideal customer, their motivators, and how to message them.

Online, Offline, and 360 Campaigns

Know the channels and how they work together to create an impactful journey and the modern tech stack leading organizations are using.

Track, Measure, and Improve

Use The Feedback Loop to discuss what can and should be measured, what shouldn’t be, and how to best justify your demand generation work.

Course Designer

Jeff Reekers is CMO at Aircall, the cloud phone system of choice for modern business. Throughout his five years, Aircall has scaled from a startup to over 750 employees and $100M in revenues. In his role, Jeff oversees brand, demand generation, product marketing, customer experience, and customer support.

Jeff is also a GTM Growth Advisor for Primary Venture Partners, a leading Seed Stage venture capital fund focused on the NYC tech ecosystem, and an active advisor to multiple high-growth companies.

Prior to his current experiences, Jeff was VP of Demand Generation at Handshake (acquired by Shopify), Head of Demand Generation at ThinkHR (now Mineral), and CMO/COO at Lawline.com. He started his career in copywriting for Forbes.com.

Frequently Asked Questions

When will this course take place?

Applications are currently closed.

Is this course for Members only?

Yes, you must be a Pavilion Member, open to both Analyst and Associate Members.

Who should apply for this course?

Members looking to start their career in demand generation, seek a career shift if in demand generation, or existing demand generation professionals searching for new ways of challenging their knowledge.

When are applications due?

Applications are currently closed.

Is attendance mandatory?

Yes, attendance is mandatory and expected for all sessions (exceptions for APAC members).

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

Tuition is included in the cost of Pavilion membership.

 

What will I receive for course completion?

After successful completion of course, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.