B2B Strategies for the Defensive Buyer
About this webinar
The data is clear: B2B buyers guard their buying process from outside influence until they have already created a short list and put a vendor on top of it.
Buyers believe they can acquire crucial decision-making information before engaging with sellers.
So, how can B2B organizations compete effectively? In this session, we’ll discuss the evidence for Defensive Buyer Syndrome and Empowered Buyer Syndrome, and then provide solutions for thriving in this new reality of B2B buying.
Your journey starts here.
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