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Revenue Growth Architecture School

September 13-24, 2021 | Virtual | Hosted by Winning by Design

Free for Executive and Associate Pavilion members

About the Course

This course is provided for FREE by Winning by Design to all Executive and Associate Pavilion Members. To sign up for this course, please check out this Guru card for more information, or email

In a modern recurring revenue business, it is impossible to scale without treating growth as a science. This course teaches how to architect your revenue in order to achieve sustainable growth. In each session, Jacco will explain the fundamental principles of recurring revenue, the specific frameworks you can use across all revenue functions (Sales, Marketing, CS, Account Management), and how to apply them to your business.

Session dates for this course

Monday, September 13, 8-11am Pacific Time

Wednesday, September 15, 8-11am Pacific Time

Friday, September 17, 8-11am Pacific Time

Monday, September 20, 8-11am Pacific Time

Wednesday, September 22, 8-11am Pacific Time

Friday, September 24, 8-11am Pacific Time

Course Curriculum

Dive deep into the scientific models that drive revenue in today’s fastest-growing organizations, and become an expert in how to apply them to your business.

The First Principles of Recurring Revenue

The first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.  

The Recurring Revenue Operating Model

This session covers the elements of the Recurring Revenue Operating Model, as well as how to apply the Bowtie framework across all revenue functions.

The GTM Operating Model

Learn how to think about the different types of GTMs across Marketing, Sales, and CS, and how to select the  right model for your business based on a few key factors.

SPICED: A Diagnostic Approach

Learn about the customer-centric methodology called SPICED, which helps your team focus on the Impact that customers are looking to achieve.

Scaling Model

Identify the key Moments That Matter across the customer journey, and we show how you can start to apply the Recurring Revenue Operating Model to your business in order to optimize those key moments.

About the Instructor

SaaS expert and author, Jacco van der Kooij, has assisted many companies through growth patterns, with anywhere from $1M to $500M in company revenue. Jacco is the founder of Winning By Design and author of Blueprints of a Sales SaaS Organization and seven other books. He is a Sales Mentor across several VC firms such as Notion Capital, Reach Capital, Astella and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios.

Frequently Asked Questions

When will this course take place?

This intensive course will take place virtually on Monday, Wednesday, and Fridays from September 13-24, 2021 from 8am-11am PST / 11am-2pm EST.

Is this course for Members only?

No, this course is open to anyone, but Executive and Associate Pavilion Members get this course for free (a $2500 value). Learn more about the program here, and Members visit this Guru card to sign up, or email with any questions.

Who should apply for this course?

Growth leaders from sales, marketing, customer success, and operations are encouraged to apply.

Is attendance mandatory?

Yes, attendance is mandatory and expected for all sessions. 

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

This course is regularly $2500, but is is FREE to all Pavilion Members (monthly and annual).

What will I receive for course completion?

After successful completion of a final exam, you will receive a certificate of completion for this course.