About the Course
This course is provided for FREE by Winning by Design to all Executive and Associate Pavilion Members. To sign up for this course, please check out this Guru card for more information, or email firstname.lastname@example.org.
In a modern recurring revenue business, it is impossible to scale without treating growth as a science. This course teaches how to architect your revenue in order to achieve sustainable growth. In each session, Jacco will explain the fundamental principles of recurring revenue, the specific frameworks you can use across all revenue functions (Sales, Marketing, CS, Account Management), and how to apply them to your business.
Session dates for this course
Monday, September 13, 8-11am Pacific Time
Wednesday, September 15, 8-11am Pacific Time
Friday, September 17, 8-11am Pacific Time
Monday, September 20, 8-11am Pacific Time
Wednesday, September 22, 8-11am Pacific Time
Friday, September 24, 8-11am Pacific Time
Dive deep into the scientific models that drive revenue in today’s fastest-growing organizations, and become an expert in how to apply them to your business.
The first principles of recurring revenue in B2B, how to think about optimizing your customer journey around impact, and the principles of customer-led growth.
This session covers the elements of the Recurring Revenue Operating Model, as well as how to apply the Bowtie framework across all revenue functions.
Learn how to think about the different types of GTMs across Marketing, Sales, and CS, and how to select the right model for your business based on a few key factors.
Learn about the customer-centric methodology called SPICED, which helps your team focus on the Impact that customers are looking to achieve.
Identify the key Moments That Matter across the customer journey, and we show how you can start to apply the Recurring Revenue Operating Model to your business in order to optimize those key moments.
SaaS expert and author, Jacco van der Kooij, has assisted many companies through growth patterns, with anywhere from $1M to $500M in company revenue. Jacco is the founder of Winning By Design and author of Blueprints of a Sales SaaS Organization and seven other books. He is a Sales Mentor across several VC firms such as Notion Capital, Reach Capital, Astella and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios.
Frequently Asked Questions
This intensive course will take place virtually on Monday, Wednesday, and Fridays from September 13-24, 2021 from 8am-11am PST / 11am-2pm EST.
Growth leaders from sales, marketing, customer success, and operations are encouraged to apply.
Yes, attendance is mandatory and expected for all sessions.
Yes, all course sessions will be recorded and shared.
This course is regularly $2500, but is is FREE to all Pavilion Members (monthly and annual).
After successful completion of a final exam, you will receive a certificate of completion for this course.