AI in GTM School — Pavilion

Next cohort starts October 21 · two tracks, eight weeks

The AI mandate landed on your desk. The roadmap didn't.

Build working AI on your own data in eight weeks, then lead it across your whole team. Two tracks, starting the week of October 19.

101 FoundationsWednesdays · 1:00–2:30 PM ET · Oct 21 to Dec 16
201 BuildThursdays · 11:00 AM–12:30 PM ET · Oct 22 to Dec 17
Next cohort starts October 21

Raise your hand

Put your name down and we'll reach out before the cohort starts to talk through your goals, which track fits, and how we can map to them.

Open to Pavilion members.

What you walk out with.

Things you'll use the same week, built on your own GTM data, not slides from a webinar.

Your first AI agent

Running on a real task you repeat every week.

A reusable prompt library

For the work you and your team repeat constantly.

Workflows that run themselves

Hours of manual work, automated end to end.

AI wired to your data

Connected to your CRM and systems of record.

A 90-day board-ready plan

Tied to pipeline and KPIs your board can read.

Hours back every week

Pulled out of the work you dread by hand.

Your CEO wants proof
Your board wants numbers
Your team's gone siloed

It's a lot to carry alone. You don't have to.

What members say.

From the GTM operators who've been in the room.

Two tracks. Pick where you are.

One gets you fluent. The other turns what you build into a system your whole team runs.

101 Foundations

Get fluent

Wednesdays · 1:00–2:30 PM ET · from Oct 21
  • ✓ Your first AI workflow on real GTM data
  • ✓ A reusable prompt library and workspace
  • ✓ Your first agent on a recurring task

201 Build

Build the system

Thursdays · 11:00 AM–12:30 PM ET · from Oct 22
  • ✓ AI connected to your systems of record
  • ✓ An autonomous agent with guardrails
  • ✓ A 90-day rollout plan tied to pipeline

Not sure which fits? Raise your hand and we'll point you to the right one. 201 builds on 101, so most people new to this start with Foundations.

The full curriculum.

Eight working sessions per track. Every one ends with something you can use that week.

Wednesdays · 1:00–2:30 PM ET · October 21 to December 16

No session Thanksgiving week.

SessionDateTopicInstructor
S0TBAOrientation: get your tools installed, accounts configured, and capstone setAndy Jolls & Jonathan Moss
S1Wed Oct 21Prompting for GTM: research, outreach, and analysis (GRACE)Andy Jolls & Jonathan Moss
S2Wed Oct 28Platform landscape: choosing your AI stackJohn Williams
S3Wed Nov 4Mastering chat: data analysis and multimodal AI (Projects, Gems, GPTs)Nick Bhavsar
S4Wed Nov 11Platform deep-dives (breakouts)John Williams + platform leads
S5Wed Nov 18Vibecoding 101Crys Black
S6Wed Dec 2Agents 101: what an agent actually isMichael Bogart
S7Wed Dec 9Automating your GTM workflowsJosh Carter
S8Wed Dec 16Capstone: redesign your operationsJonathan K

Thursdays · 11:00 AM–12:30 PM ET · October 22 to December 17

No session Thanksgiving week.

SessionDateTopicInstructor
S1Thu Oct 22Systems of record: AI is only as good as your dataRyan Staley
S2Thu Oct 29Vibecoding 201: building production GTM toolsScott Ewalt
S3Thu Nov 5AI-powered GTM analytics: measuring what mattersRutger Katz
S4Thu Nov 12AI dev environments: Codex, Cursor, and beyondRyan Iyengar
S5Thu Nov 19Workflows 201: multi-system orchestrationJosh Carter
S6Thu Dec 3Advanced agents: autonomous GTM systemsScott Wueschinski
S7Thu Dec 10From disconnected tools to one coherent GTM systemMaddie Bell
S8Thu Dec 17Capstone: your AI GTM system + team rollout planOren Greenberg

Taught by operators, not hobbyists.

Led by the revenue leaders who built and run Pavilion's AI in GTM community.

AJ

Andy Jolls

Course designer

Five-time CMO. Co-built Pavilion's AI in GTM channel and grew it past 2,000 operators.

JM

Jonathan Moss

Course designer

EVP of Growth and Operations at Experity, scaling AI in a regulated environment. Co-chair of Pavilion's AI in GTM channel.

8 weeks, live
90-min sessions
Two tracks
Built on your data

Before you raise your hand.

When does the next cohort start?
101 Foundations starts Wednesday, October 21 and runs through December 16. 201 Build starts Thursday, October 22 and runs through December 17. Both skip Thanksgiving week.
Which track is right for me?
Start with 101 to get fluent and build your first working AI on your own data. Go to 201 if you already have working AI and want to connect it into a system your whole team runs. Most people start with 101.
How much time does it take?
Eight weeks, one 90-minute live session a week, plus an orientation before the first session. Most of the real work happens on your own accounts between sessions.
Why join Pavilion to take this?
AI School is members-only and taught by the operators who run Pavilion's AI in GTM community. You build alongside other GTM leaders working through the same problems, and you keep that network long after.

The next cohort starts October 21.

Raise your hand and we'll reach out before it starts to talk through your goals and which track fits.

Raise your hand →
AI in GTM SchoolNext cohort starts October 21
Raise your hand →