AI in GTM School — Pavilion

The AI mandate landed on your desk. The roadmap didn't.

Build working AI on your own data in eight weeks, then lead it across your whole team.

101 FoundationsWednesdays · 1:00 PM ET · from Jul 29
201 BuildThursdays · 12:00 PM ET · from Jul 30

Raise your hand

We'll follow up with more on the course and each session, and set up time to talk through your goals and how we can map to them.

Open to Pavilion members.

What you walk out with.

Things you'll use the same week, built on your own GTM data, not slides from a webinar.

Your first AI agent

Running on a real task you repeat every week.

A reusable prompt library

For the work you and your team repeat constantly.

Workflows that run themselves

Hours of manual work, automated end to end.

AI wired to your data

Connected to your CRM and systems of record.

A 90-day board-ready plan

Tied to pipeline and KPIs your board can read.

Hours back every week

Pulled out of the work you dread by hand.

Your CEO wants proof
Your board wants numbers
Your team's gone siloed

It's a lot to carry alone. You don't have to.

What members say.

From the GTM operators who've been in the room.

Two tracks. Pick where you are.

One gets you fluent. The other turns what you build into a system your whole team runs.

101 Foundations

Get fluent

Wednesdays · 1:00 PM ET · Starts July 29
  • Your first AI workflow on real GTM data
  • A reusable prompt library and workspace
  • Your first agent on a recurring task

201 Build

Build the system

Thursdays · 12:00 PM ET · Starts July 30
  • AI connected to your systems of record
  • An autonomous agent with guardrails
  • A 90-day rollout plan tied to pipeline

Not sure which fits? Raise your hand and we'll point you to the right one. 201 builds on 101, so most people new to this start with Foundations.

The full curriculum.

Eight working sessions per track. Every one ends with something you can use that week.

Wednesdays · 1:00 PM ET · July 29 – September 16

SessionDateTopicInstructor
S0TBAOrientation: get your tools installed, accounts configured, and capstone setAndy Jolls & Jonathan Moss
S1Wed Jul 29Prompting for GTM: research, outreach, and analysis (GRACE)Andy Jolls & Jonathan Moss
S2Wed Aug 5Platform landscape: choosing your AI stackJohn Williams
S3Wed Aug 12Mastering chat: data analysis and multimodal AI (Projects, Gems, GPTs)Nick Bhavsar
S4Wed Aug 19Platform deep-dives (breakouts)John Williams + platform leads
S5Wed Aug 26Vibecoding 101Crys Black
S6Wed Sep 2Agents 101: what an agent actually isMichael Bogart
S7Wed Sep 9Automating your GTM workflowsJosh Carter
S8Wed Sep 16Capstone: redesign your operationsJonathan K

Thursdays · 12:00 PM ET · July 30 – September 17

SessionDateTopicInstructor
S1Thu Jul 30Systems of record: AI is only as good as your dataRyan Staley
S2Thu Aug 6Vibecoding 201: building production GTM toolsScott Ewalt
S3Thu Aug 13AI-powered GTM analytics: measuring what mattersRutger Katz
S4Thu Aug 20AI dev environments: Codex, Cursor, and beyondRyan Iyengar
S5Thu Aug 27Workflows 201: multi-system orchestrationJosh Carter
S6Thu Sep 3Advanced agents: autonomous GTM systemsScott Wueschinski
S7Thu Sep 10From disconnected tools to one coherent GTM systemMaddie Bell
S8Thu Sep 17Capstone: your AI GTM system + team rollout planOren Greenberg

Taught by operators, not hobbyists.

Led by the revenue leaders who built and run Pavilion's AI in GTM community.

AJ

Andy Jolls

Course designer

Five-time CMO. Co-built Pavilion's AI in GTM channel and grew it past 2,000 operators.

JM

Jonathan Moss

Course designer

EVP of Growth and Operations at Experity, scaling AI in a regulated environment. Co-chair of Pavilion's AI in GTM channel.

8 weeks, live
90-min sessions
Two tracks
Built on your data

Before you raise your hand.

Which track is right for me?
Start with 101 to get fluent and build your first working AI on your own data. Go to 201 if you already have working AI and want to connect it into a system your whole team runs. Most people start with 101.
How much time does it take?
Eight weeks, one 90-minute live session a week, plus an orientation before the first session. Most of the real work happens on your own accounts between sessions.
Why join Pavilion to take this?
AI School is members-only and taught by the operators who run Pavilion's AI in GTM community. You build alongside other GTM leaders working through the same problems, and you keep that network long after.

Let's map it to your goals.

Raise your hand and we'll follow up with more on the course and each session, then find time to talk through your goals and how we can map to them.

Raise your hand
AI in GTM School8 weeks · two tracks · starts late July
Raise your hand