Marketing Through an Economic Downturn

October 4, 2022 – October 25, 2022| Virtual | Applications due September 22, 2022

Tuesdays from 1:00 pm – 2:30 pm ET

Designed for Associate and Analyst Members

Open to all Members

Members

$949
$499

Enterprise

$949
Included in Membership

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Overview

41% of marketers have decreased budgets to prepare for an economic downturn in 2022 (Source: Pavilion Pulse Survey). Yet, with decreased budgets, marketing leaders are still expected to deliver pipeline and revenue growth for their organizations. How can marketers succeed with limited resources and growing expectations?

Marketing Through An Economic Downturn, led by award-winning expert marketer Matt Heinz, will guide students through the specific strategies, tactics, and best practices to help organizations survive and thrive through economic headwinds. This four-week course will dive deep into the ways resilient companies manage budgets, pivot messaging, double down on existing resources, and much more. 

Designer

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15+ years of marketing, business development, and sales experience from a variety of organizations and industries. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty.

Information

About

Marketing Through An Economic Downturn, led by award-winning expert marketer Matt Heinz, will guide students through the specific strategies, tactics, and best practices to help organizations survive and thrive through economic headwinds. This four-week course will dive deep into the ways resilient companies manage budgets, pivot messaging, double down on existing resources, and much more.

Who Should Enroll

This course is for front-line B2B marketing professionals who want to demonstrate leadership and results through any economic downturn (current and future).

Impact

By the end of this course, you will have the knowledge and skills to be able to:

  • Improve campaign ROI through channel optimization
  • Increase buyer urgency and deal velocity through positioning adjustments
  • Close more deals by optimizing messaging and enablement to improve opportunity conversion
  • Reduce churn through impactful upsell, cross-sell, and referral strategies
Why Enroll

41% of marketers have decreased budgets to prepare for an economic downturn in 2022 (Source: Pavilion Pulse Survey). Yet, with decreased budgets, marketing leaders are still expected to deliver increased pipeline and revenue for their organizations. How can marketers succeed with limited resources and growing expectations? This course will help you build an impactful playbook for succeeding during tough times while strengthening your leadership and influence within your organization.

Curriculum

Session #1
Best Practices For Budgeting In A Downturn

October 4, 2022

By the end of this class, you will be able to:

  • Improve campaign ROI through channel optimization
  • Implement the playbook for adjusting budget allocations across channels to drive efficiency
Session #2
Messaging and Positioning Pivots To Align With Buyer Priorities

October 11, 2022

By the end of this class, you will be able to:

  • Increase buyer urgency and deal velocity through positioning adjustments
  • Improve top-of-funnel performance through targeted messaging that speaks to current buyer priorities
Session #3
Sales Enablement Investments To Drive Efficiency

October 18, 2022

By the end of this class, you will be able to:

  • Close more deals by optimizing messaging and enablement to improve opportunity conversion
  • Increase pipeline velocity with tactical enablement
Session #4
Customer Renewals and Referrals To Improve Retention

October 25, 2022

By the end of this class, you will be able to:

  • Increase retention rates of your most valuable customers
  • Reduce churn through impactful upsell, cross-sell, and referral strategies

Members

$949
$499

Enterprise

$949
Included in Membership

Frequently Asked Questions

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