The Art of Listening: A Critical Skill for Sales and Life
Applications Closed
For all Analyst and Associate Members
About the Course
Thirty-three percent of B2B buyers prefer to not interact with sellers, in part because humans don’t like being “sold to”, and thanks to the easy access to detailed information, buyers increasingly don’t need sellers. Therefore, as B2B sellers, we have to focus on providing as much value as possible. And what do buyers value most? Being understood.
In this interactive course, participants will learn all about the powerful listening frameworks and practical tactics used by therapists, nonviolent conflict resolution experts, and the very best sales professionals.
Course Curriculum

Understand the high-level framework honed by therapists, conflict resolution experts, professional negotiators, and the best sales professionals.

Focus on two advanced listening techniques to lean on when the stakes are high and your big deal is at risk.

Dive into 3 repeatable tactics to improve your listening, and how to apply what you’ve learned.
Ryan Vaillancourt is VP of Sales at Revenue.io, where he consults revenue leaders on scaling coaching programs to support exponential growth. Prior to a career switch into software sales, he was an award-winning journalist, covering Los Angeles politics, business, and poverty. Turns out, the day-to-day of a newspaper reporter – curiosity-driven interviewing, cold calling people who didn’t ask for your call, and effective communication – translates well to sales. Ask him about bikes, and breakfast burritos in LA.

Frequently Asked Questions
Applications are closed.
Yes, you must be a Pavilion Analyst or Associate Member. If you’re not a Member, apply here.
Members looking to strengthen their critical listening skills to improve their craft.
Applications are closed.
Yes, 90% attendance is required (Unless APAC Member) to gain your Certificate of Completion.
Yes, all course sessions will be recorded and shared.
This course is included with Pavilion Membership.
After successful completion of course, you will receive a certificate of completion for this course.
You must be a member to participate. Apply today to experience Pavilion Member benefits.