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The Art of Listening: A Critical Skill for Sales and Life

Applications Closed

For all Analyst and Associate Members

About the Course

Thirty-three percent of B2B buyers prefer to not interact with sellers, in part because humans don’t like being “sold to”, and thanks to the easy access to detailed information, buyers increasingly don’t need sellers. Therefore, as B2B sellers, we have to focus on providing as much value as possible. And what do buyers value most? Being understood.

In this interactive course, participants will learn all about the powerful listening frameworks and practical tactics used by therapists, nonviolent conflict resolution experts, and the very best sales professionals.

Course Curriculum

Reflective Listening: a Competitive Advantage in Sales

Understand the high-level framework honed by therapists, conflict resolution experts, professional negotiators, and the best sales professionals.

Listening Secrets to Unstick Strategic Deals

Focus on two advanced listening techniques to lean on when the stakes are high and your big deal is at risk. 

Applied Listening: Tactical Habits that Will Boost Your Win Rate

Dive into 3 repeatable tactics to improve your listening, and how to apply what you’ve learned.

About the Dean

Ryan Vaillancourt is VP of Sales at, where he consults revenue leaders on scaling coaching programs to support exponential growth. Prior to a career switch into software sales, he was an award-winning journalist, covering Los Angeles politics, business, and poverty. Turns out, the day-to-day of a newspaper reporter – curiosity-driven interviewing, cold calling people who didn’t ask for your call, and effective communication – translates well to sales. Ask him about bikes, and breakfast burritos in LA.

Frequently Asked Questions

When will this course take place?

Applications are closed.

Is this course for Members only?

Yes, you must be a Pavilion Analyst or Associate Member. If you’re not a Member, apply here.

Who should apply for this course?

Members looking to strengthen their critical listening skills to improve their craft.

When are applications due?

Applications are closed.

Is attendance mandatory?

Yes, 90% attendance is required (Unless APAC Member) to gain your Certificate of Completion.

Will course sessions be recorded?

Yes, all course sessions will be recorded and shared.

What does the course cost?

This course is included with Pavilion Membership.

What will I receive for course completion?

After successful completion of course, you will receive a certificate of completion for this course.

What if I'm not a member?

You must be a member to participate. Apply today to experience Pavilion Member benefits.